Expert consulting services for product & data strategy, vendor evaluation & selection, and strategic M&A
WHAT WE DO
"On the internet, nobody knows you're a dog."
While the digital transformation of marketing and media has brought unprecedented relevance for the consumer and improved transparency and performance for marketers, it has also opened the door to an amazing array of sketchy, deceptive, and even fraudulent practices.
The incentives in the marketing supply chain simply aren't aligned to the goals of the marketer. Asked to find increasingly narrow audiences at impossible scale, suppliers have learned to hold their noses in pursuit of the CPM. And it's you - the marketer - who suffers.
Our team has spent decades learning how the sausage actually gets made. We've diagnosed opacity and broken down the black boxes. From data sources to methodologies, we know how they're doing it - or we can find out. We can help you figure out what's actually happening so that you can make better decisions.
In short, we are here to make sure you get what you paid for.
Assessment and recommendation for data strategy, data products, data monetization, data sourcing and validation, and supplier evaluation.
Compile needs and use cases, interview stakeholders, define selection criteria, develop target list, and perform rigorous, truth-finding evaluation of potential suppliers.
We leverage domain expertise to match solutions to needs, build strategic rationale, source targets, perform diligence, align incentives, and create post-acquisition metrics.